SEO for Business
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Course Info
What will I learn?
- Gain an understanding of link-building.
- How to get the best out of your on-site SEO.
- How to use Social Media to benefit your SEO.
- How to improve where you feature on your local searches.
- Understand how to best use pay per click adverts.
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.
CPD Units – 2
SEO for Business modules
Pass Mark Required = 70%
- Introduction to SEO
- Link Building
- On-Site SEO
- Social Media as part of SEO
- Local Search
- Pay Per Click (PPC)
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System Requirements
The minimum you need to get started
- Browser: Up to date web browser
- Video: Up to date video drivers
- Memory: 1Gb+ RAM
- Download Speed: Broadband (3Mb+)
- You can also use your phone or tablet
If you have any questions, no matter how big or small please do not hesitate to get in contact with us.